Roles / tasks _ Creative Direction, Brand identity, stakeholder workshops.

The project _ Sternpartner repositioned itself: from a Mercedes auto reseller into the future of mobility. From old-school to new. The new corporate design should show its new values: mobility, transparency, high quality, and technology.

The client _ With more than 1,100 employees in 20 different locations across northern Germany, Sternpartner is a company that not only sells new and used Mercedes but also offers a variety of services.

The challenge _ The previous brand positioning was no longer aligned with their new goals and was our task to create a digital DNA that could scale across all the touchpoints. How to modernize their appearance thus ensuring the best experience in every customer journey?

The solution _ We created a solution that was both bold and modern. It significantly increased their approachability to younger customers and added a high-class look to their communication. We extensively used white space to match the elegant compass and fine typography. The logo’s font connects directly with the car world imagery. The color palette takes inspiration from the Mercedes official colors but adds a twist with the neon primary colors.

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