The client _ Bejoyed was a start-ip company specializing in subscription boxes that cater to couples seeking non-sexual, digital-free ways to connect. Customers can purchase individual boxes or subscribe to a monthly membership, with each box offering specially themed experiences like gin tasting and portrait drawing nights.
The challenge _ Our main challenge was to elevate the existing print identity to resonate effectively in the digital space, conveying a sense of freshness, warmth, and lightheartedness. It was important to guide users towards the monthly membership option while also showcasing the possibility of buying individual boxes.
The solution _ To achieve this, I suggested expanding the color palette used in print by incorporating light and vibrant colors. I also created unique font styles specifically for the digital platform, ensuring a cohesive experience. Additionally, I developed a 'Cheetos' pattern derived from the logo to enhance and unify the digital touchpoints.
