Hi, I am Tania 👋

I turn complex systems into coherent product experiences: hands-on in the craft, and at home leading the people and decisions around it.

I’ve been in design since computers were colourful. That’s nearly 20 years of design and 8+ of that in digital products. The challenges I’m drawn to are the messy ones: products in regulated domains, ecosystems that grew faster than their structure, and teams where roles overlap and nobody quite owns the whole. That’s where design does its best work, by giving everyone the same picture.

Each step of my path added something to my approach. Editorial design in São Paulo taught me structure and a content-first view. Campaign work taught me to deliver under pressure and to stay steady with uncertainty. A master’s in Digital Media in Germany, on a DAAD scholarship, added research and technology. Leading a design team taught me that great work depends on collaboration and good workflows. Product design is where all of it comes together.

My strength is product vision: connecting users, business and technology into a direction a team can commit to. AI is blurring the limits of the classic product designer role, and I lean into that. I use it to research faster, prototype in code and explore more options, which lets me own more of the product, from framing the problem to shaping what ships.

Curiosity is at the heart of my work: exploring emerging ideas, trying new approaches and, just as important, making time to reflect. In a digital world that’s always changing, experimentation and constant learning keep my thinking fresh.

I stay adaptable by learning continuously, experimenting with emerging tools, and rethinking how design can shape better, more intentional experiences.

My core skills:

Working Ethos

Read about my design approach 💥.

☝️ Also busy at fata.studio.